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Attributes are the only memory the next system gets — Learn it in 5 minutes

About five minutes of reading

If it is not an attribute, the CRM, the whisper, and the CTR cannot see it.

Set contact attributes writes strings. Check contact attributes branches on them. Lambda and Lex write them too. Names are case-sensitive in practice. Pick a prefix for your company and do not collide with system attributes.

The screen pop, the case field, and the WFM code all want the same customer id. Write it once, early, before any transfer.

Number on this page: Shape String. Keys and values the next block can read

Sources and go deeper

sources.json