# Three ways to put Contact Center in an app

Study notes. Not vendor documentation and not legal advice.

- Smart Embed places the agent UI in a web app, with little code, for internal tools.
- The Contact Center SDK is for a branded UI, including chat, video, or scheduled callbacks.
- Zoom Apps for Contact Center run inside the Zoom desktop app.
- The page suggests Zoom Apps for agent tools such as a knowledge assistant.
- These three options are not the same object as Zoom Phone Smart Embed.

An internal helpdesk wants agents to stay in one browser tool. Choose Smart Embed and write the page's reason. A public support portal that must look like the brand is the SDK case. Write confirm if someone asks for the callback API path.