# CRM calling on the Zoom Phone page

Study notes. Not vendor documentation and not legal advice.

- The Zoom Phone developer page names CRM calling as an integration example.
- It also names contact center workflows, voicemail automation, and user and device management.
- Smart Embed, APIs, and Zoom Apps are the three options.
- A specific CRM vendor's field list was not opened.
- Screen pop, from the CTI article, is the desktop idea people expect after the call arrives.

Draw Phone, then a box labeled CRM confirm. Cite the Zoom developer sentence for the arrow. Cite Wikipedia only for the word CTI.